Developing a new look that honored their 40-year history as an industry leader in construction.

Challenge & Overview

As a construction company that has run on family values for more than 40 years, Aristeo Construction came to Strive Creative looking for someone to produce a video that celebrated a legacy of quality construction and customer service.

After delivering on that initial project, the relationship between Strive Creative and Aristeo flourished. We followed up with a redesigned business brochure, which was so well received that soon, we had our hand in every aspect of design and customer communication. This included trade show banners, internal and external newsletters, a PowerPoint presentation template and more. We helped develop a new look that honored their 40 year history as an industry leader in construction.

Goals for the Anniversary Video:

Highlight the company’s 40-year legacy of quality construction and customer service.

Showcase the company’s expertise and commitment to customer satisfaction.

Create a visually compelling video that resonates with customers, employees, and stakeholders.

Reinforce their strong family values that resonate through the entire company.

Enhance the company’s reputation and brand image through the video.

Approach

Implementing our D.I.V.E. process – Discover, Ideate, Validate, Elaborate – we delved deep into Aristeo Construction’s history, values, and mission. Armed with this understanding, we generated rebranding strategies, tested and refined these ideas through feedback from Aristeo’s stakeholders. The final step was the launch of the rebranding strategy across all company touch points, encompassing a new visual identity and content strategy.

Impact and Success

The collaboration between Aristeo Construction and Strive Creative led to a high-quality video celebrating Aristeo’s legacy. The rebrand and updated marketing materials amplified Aristeo’s reputation and industry commitment, enhancing their brand image. These efforts resulted in increased business inquiries and new customer acquisition, significantly boosting Aristeo’s industry impact.

Goals for the Aristeo Re-Brand:

Revamp the company’s Style Guide to reflect their core values and services.

Display and communicate the company’s expertise and commitment to customer satisfaction through the brochure.

Showcase the company’s services and capabilities in a clear and concise way.

Create a collection that is visually appealing and uses strong imagery to reinforce their message.

Provide the client a clear path and set of tools to enable them to carry their branding forward.