Strive Creative - About
WHO WE ARE
We promise not to bore you
So, why are we even doing this?
Strive was founded with one simple goal in mind: to help our clients. Seems pretty straightforward, but it’s shocking how easily clients’ needs, bottom line, or ROI can get lost in the shuffle at a larger agency. Too many times in our careers have we worked on projects for a client that had no strategic foundation. Unfortunately, as creatives, we were stuck in the middle. The client’s plan, budget, and go-to-market strategy were already supplied.
Smaller is better...trust us.
Strive thrives on its small agency advantage. In a world that’s constantly changing, our size is our strength, allowing for quicker adaptation and a more focused approach to client needs. We concentrate on cultivating strong, individualized relationships, offering a level of dedication and care that leads to meaningful results.
There’s no “I” in team
At Strive, we’re more than just a digital agency... we’re storytellers, strategists, and creative thinkers driven by a shared passion for helping our clients succeed. Embracing diversity in all its forms, we know that a varied mix of perspectives leads to better outcomes. Every voice matters here, and it’s through collective effort and collaboration that our best ideas take shape.
We care about your results
It’s really that simple. We’re not driven by egos; we’re driven by results. Good work has a way of doing the talking.
Our Approach
Story is at the heart of everything we do at Strive. A good story moves you. A great one changes you. But in marketing, story alone isn't enough—it has to connect with the right audience, at the right time, and drive real action and results.
That takes more than creative instinct. It takes strategic planning, honest reflection, and a willingness to adapt. Great marketing isn't a lucky guess—it's built through a repeatable process that gets sharper over time.
That's why we developed D.I.V.E. - Discover, Ideate, Validate, and Elaborate/Evolve. Each step gives us deeper insight into your brand, your message, your audience, and your approach. It keeps the work grounded in your goals, not ours. Once we have that insight, it's time to get to work.
Learn more about our process →Where Story Meets Strategy
Comprehensive solutions for every stage of your growth.
Meet the team
Where Ideas Meet Execution
Wade Callahan
Co-Founder
Wade turns business challenges into creative strategies that drive measurable results. A Strive Creative co-owner and Michigan MBA, he pairs curiosity with business insight to help tech, healthcare, consumer, and nonprofit brands forge meaningful connections. Leading cross-team efforts, Wade simplifies complexity, sparks collaboration, and turns strategic insight into award-winning creative.
Josh Robinson
Co-Founder
Josh began his career in film, drawn to the emotional power of storytelling. Today, he brings that same instinct to media strategy, automation, and performance marketing. With two decades of experience, he focuses on building efficient, insight-driven campaigns that evolve with the audience: blending data, AI, and precision media to drive measurable business outcomes.
Justin Robinson
Director of Operations
With over 20 years of experience, Justin has optimized Strive Creative's operations, achieving efficiency gains. His strategic process enhancements have led to increased productivity and improved client satisfaction rates. By implementing data-driven systems, he ensures our operations align seamlessly with client needs, directly contributing to Strive Creative's sustained growth and success.
Robby Melling
Lead Producer
With two decades of visual storytelling, Robby is a seasoned Producer who fuses cinematic flair with efficiency. He shepherds projects from concept boards through budgeting, shoots, and post-production, guiding crews with a collaborative, solutions-first mindset. His calm, decisive leadership draws out authentic emotion, sharp narrative focus, and technical polish, ensuring every spot or branded video lands with clarity and audience impact.
Matthew Jacob
Account Manager
With ten years of guiding client partnerships, Matthew pairs project management with relationship-building that turns complex briefs into precise results. From multi-channel launches to last-minute pivots, and budget forecasting to tight timelines, his analytical eye and calm communication help brands excel in fast markets. Clients rely on his proactive, organized style, disciplined process, and measurable impact for effortless collaboration.
Carolyn Hall
Content & Communications Specialist
After three years with Strive Creative, Carolyn is the team's go-to digital marketer for audience-focused storytelling and campaign execution. She pairs deep research with cross-functional collaboration to build digital strategies that align content, media, and messaging. From SEO-rich blog series to fully managed paid campaigns, she leads planning, optimization, and reporting to drive measurable engagement and long-term brand growth.
Zoie Felske
Digital & Social Specialist
Zoie is our social media specialist with three years of experience creating content and analyzing performance across platforms. With a background spanning medical, retail, and manufacturing industries, she blends creativity with marketing insight to craft posts that feel authentic, timely, and audience-driven. From brand voice and content planning to platform execution, Zoie helps brands stay consistent, relevant, and engaging while using data to guide what works and why.
Lizzy Wakefield
Project Manager
With over a decade of experience in film production, Lizzy brings meticulous attention and a deep love of problem-solving to every project. Her background in administrative management and on-set production equips her to anticipate challenges, streamline workflows, and keep moving parts aligned. At Strive, Lizzy serves as our Project Manager, guiding timelines, coordinating teams, and ensuring each initiative moves from concept to completion with clarity, efficiency, and care.
Diana Stuut
Senior Graphic Designer
Diana brings ten years of design experience to building thoughtful, brand-focused communications and leads the design execution across client campaigns. She applies a sharp eye for detail to each project, ensuring that visual work supports broader marketing objectives. Focused on client goals, she translates strategy into effective creative that reflects the brand and drives measurable marketing impact.