They wanted to train the next generation of leaders. We brought the next generation to them.

Overview

Paragon Leadership International is an executive consulting firm whose goal is to provide key services like executive coaching for those who aim to develop their leadership skills.

Challenge

Changing with the times is easier said than done. Paragon Leadership knew that they were in a position to help the next generation of up and coming leaders. Updating their brand to make them more current and relevant was a given. However, they faced the challenge of evolving their practices and strategies without alienating their existing clients.

Goals

Position Paragon Leadership as the go-to source for next-generation leader development.

Update website content regularly to target new and existing audiences.

Streamline user experience to provide an intuitive and seamless navigation.

Better organize and display information for increased engagement and understanding.

Increase calls to action to drive desired actions and conversions.

Elevate brand awareness to reach a wider audience and establish Paragon Leadership’s authority.

Improve satisfaction of the current customer base by providing enhanced services and experiences.

Approach

Our approach for Paragon Leadership’s website and branding elements involved a user-centric focus. We conducted thorough market research to understand the needs and aspirations of emerging leaders. With this insight, we crafted a user-friendly website design, ensuring intuitive navigation and optimized information architecture. Strategic placement of compelling calls to action drove user engagement and conversions. To enhance brand awareness, we leveraged creative strategies to elevate Paragon Leadership as the go-to source for next-generation leader development.

What We Learned

Through this process, we learned the importance of staying adaptable in a rapidly changing landscape. We discovered the significance of understanding and catering to the needs of emerging leaders. Additionally, we realized the value of a user-centric approach, seamless navigation, and engaging content in driving user satisfaction and conversions. Our experience with Paragon Leadership reinforced our commitment to continuous improvement and innovation in meeting the evolving demands of our clients and their target audiences.