Implementing our D.I.V.E. process – Discover, Ideate, Validate, Elaborate – we delved deep into Aristeo Construction’s history, values, and mission. Armed with this understanding, we generated rebranding strategies, tested and refined these ideas through feedback from Aristeo’s stakeholders. The final step was the launch of the rebranding strategy across all company touch points, encompassing a new visual identity and content strategy.
Impact and Success
The collaboration between Aristeo Construction and Strive Creative led to a high-quality video celebrating Aristeo’s legacy. The rebrand and updated marketing materials amplified Aristeo’s reputation and industry commitment, enhancing their brand image. These efforts resulted in increased business inquiries and new customer acquisition, significantly boosting Aristeo’s industry impact.