aerial view of design's desk with multiple screens

Embracing Consumer Complexity

Customers, like all humans, are complex and their words don’t always match their actions. At Strive, we utilize behavioral science to decode this gap, gaining insights into their true preferences. This understanding allows us to anticipate and shape consumer decisions more effectively, navigating the fascinating landscape of human behavior.

crowd of people

Design isn’t art for art’s sake.

If it was, it wouldn’t depend on what people did or thought. It would just be its happy, beautiful self and that’s it. Our design transcends mere aesthetics; it’s a purposeful expression of larger concepts. We look closely at processes and barriers and create designs that clarify and enhance the message, avoiding confusion and inefficiency.

Workflow planning in office glass. Colored adhesive note papers and the word Agile and rocket symbol

Be flexible and nimble, but precise.

While it is important to head confidently in a chosen direction, it’s equally important to maintain a certain level of fluidity. Embracing both confidence and adaptability, we navigate the design process with a balance of direction and flexibility. We make precise adjustments that significantly enhance our design outcomes that are responsive to feedback and market shifts.

bust with strings being pulled from its head by two blue hands
fist bump
hand holding magnifying glass with yellow background
cat holding megaphone

Lather, rinse, repeat.

Things like A/B testing give a good insight into how people respond to design decisions we make. Our design process is iterative, involving continuous testing and observation. This method allows us to refine our designs based on real interactions, ensuring they resonate with the target audience.

Choice - Happy Smileys or Unhappy, text on asphalt road.

If you want to be taken seriously, be consistent.

Most likely you’ve experienced the difference between brands that delight in the details versus those that don’t. Consistency is key to a strong brand presence. We focus on creating cohesive branding across all platforms, recognizing that consistency in details fosters recognition and trust.

3D rendering of a traffic jam of yellow taxis