Reaching out to a dedicated, supportive community in their time of need.

Overview

Tiffany and Chris Best, owners of The Rust Belt Market, turned to Strive Creative for creating a compelling Kickstarter crowdfunding campaign video. The aim was to secure funds for a new event space within their existing infrastructure, a testament to their success in transforming a previously defunct retail space into a fertile environment for small, creative businesses. The campaign resulted in a successful outcome, bringing the new event space to life.

Goals

The goals for our crowdfunding campaign with Rust Belt included:

Communicate the vision and need for funds effectively through a compelling crowdfunding campaign video.

Navigate the financial constraints faced by independent businesses in securing sufficient credit or small business loans.

Garner adequate funds to build a new event space within the existing Rust Belt premises.

Utilize the funds for specific improvements such as constructing walls, undertaking necessary electrical work, and other essential enhancements.

Approach

Strive Creative’s approach was rooted in effective storytelling, aiming to capture the hearts and minds of potential backers. The Kickstarter video presented Rust Belt’s transformative journey, stressing the importance of the event space to the community and the burgeoning creative businesses it harbors. By highlighting Rust Belt’s significant contribution to local economic development and community enrichment, the video was designed to inspire and motivate crowdfunding support.

Impact and Success

The Kickstarter campaign, powered by the emotive and persuasive video, culminated in success. Rust Belt achieved its funding goal, enabling the necessary improvements and construction of the new event space. Beyond facilitating physical enhancements, the campaign success elevated Rust Belt’s standing as a supportive platform for creative businesses. The added event space reinforced Rust Belt’s role as a communal hub, demonstrating the campaign’s deep-seated impact on the market’s continued growth trajectory.

With the help of the crowdfunding video campaign we created, The Rust Belt Market raised $23,680 (surpassing their goal of $20,000).