With this campaign, we wanted to focus on a typical family and show where Jet’s Pizza came in. The key to great advertising isn’t just telling people why your product is great…but relating the story to the consumer and letting them help tell the story. In Busy Mom, we reached out to families that were on the go to let them know Jet’s was in their corner.
Despite their 350 stores nationwide, Jet’s is still a family-run organization with roots in heritage, service, quality, and of course…Mom’s secret recipe. The incubus of this campaign developed naturally…it’s a true story. When we heard it, we knew the rest of the world needed to hear it as well.
With a mascot like Jet’s Man, we needed to develop a social campaign that was in line with the playfulness of the character. From drawing on the nostalgia of a fan-favorite 80s-style video game to funny, playful shorts that called out current events and products, we brought out the silly side of Jets and their customers ate it up… as you’ll notice in the costume contest.