As a creative agency, we faced the challenge of collaborating with Blue Cross Blue Shield of Michigan, a leading healthcare provider, on their #MIKidsCan health and wellness campaign for children. The campaign was to be a joint effort with the Detroit Tigers baseball team and would feature their beloved mascot, Paws. Our task was to create engaging content that would promote healthy habits for kids.
The goals for our collaboration with Blue Cross Blue Shield of Michigan on the #MIKidsCan campaign were as follows:
Produce a series of videos promoting healthy habits for children.
Engage and entertain young viewers while delivering valuable health tips.
Film on-site at Comerica Park, home of the Detroit Tigers, to enhance the connection with the baseball team and mascot.
Cover a range of health and wellness topics, including hydration, healthy snacks, and exercise.