The approach to working with HillRom was unique compared to most of Strive Creative’s clients. It didn’t require the application of the D.I.V.E. process or providing extensive strategic advice. Instead, the primary focus was on understanding HillRom’s vision and staying within their established guidelines. Strive Creative’s role was to assist HillRom in bringing their vision to life and enhancing their projects.
As the relationship with HillRom grew, Strive Creative became increasingly involved in helping them apply their newly rebranded aesthetics to their video projects. One particular challenge was translating the Branding Style Guides into guidelines for incorporating branding elements effectively in videos. This was often a difficult task, but due to Strive Creative’s in-depth knowledge of HillRom’s existing collateral and brand identity, they were able to provide valuable insights and help establish guidelines for other vendors.
Strive Creative’s collaboration with HillRom extended beyond just executing projects. They actively contributed ideas and suggestions that strengthened the projects, fostering a closer relationship and driving the success of the partnership. By leveraging their expertise and understanding of HillRom’s brand, Strive Creative played a pivotal role in helping HillRom navigate the complexities of integrating their rebranded aesthetics into their video projects. This added value and expertise positioned Strive Creative as a trusted partner, helping to set guidelines and ensure consistency across different vendors.
The approach with HillRom focused on collaboration, understanding their vision, and providing support to enhance their projects. Strive Creative’s in-depth knowledge and involvement in helping HillRom implement their rebranded aesthetics in videos demonstrated their commitment to the partnership and contributed to the success of the collaboration.