Rebranding an Industry Leader.

Overview

Nationwide Video is a “wholesale subrental” company whose mission is to provide professional AV grade rental equipment to AV stagers.

Challenge

Sometimes, being brand leaders is not enough. This is what Nationwide Video learned as smaller rental houses that offered discounted prices began to flood their market. While these businesses could provide a quick fix to an expensive dilemma, they were not able to offer the same level of service and guarantees. Nationwide needed to find a way to convey the importance of this distinction and in doing so, set them apart as the preferred AV rental option.

Goals

Position Nationwide Video as the premier industry brand in quality, availability, and accessibility.

Update the brand image.

Be representative to who they are as a company.

Separate them from imposters.

Present them as leaders in their space.

Provide more structure and organization in their go-to-market plan.

Approach

Customers who view quality as the most important factor in video equipment rentals know that Nationwide Video is the place to go. We targeted those consumers by emphasizing the existing brand story that Nationwide is less about cost and more about capability. Where they truly excel is in their ability to get into the minds of professional AV stagers, because when push comes to shove, many of their technicians have stood in those shoes. Performance-ready equipment is an easy sell, we just needed to get the word out.