Nationwide Video is a “wholesale subrental” company whose mission is to provide professional AV grade rental equipment to AV stagers.
Sometimes, being brand leaders is not enough. This is what Nationwide Video learned as smaller rental houses that offered discounted prices began to flood their market. While these businesses could provide a quick fix to an expensive dilemma, they were not able to offer the same level of service and guarantees. Nationwide needed to find a way to convey the importance of this distinction and in doing so, set them apart as the preferred AV rental option.
Position Nationwide Video as the premier industry brand in quality, availability, and accessibility.
Update the brand image.
Be representative to who they are as a company.
Separate them from imposters.
Present them as leaders in their space.
Provide more structure and organization in their go-to-market plan.