Services

Overview & Challenges

The initial task for Strive Creative was to produce a professional B2B product video for HillRom, meeting strict deadlines and budgetary constraints. However, the project involved more than just delivering a video; it required working closely with their team and creating a seamless, stress free production. Strive Creative recognized the need to align their approach with HillRom’s requirements and ensure a smooth workflow. Sometimes, just being buttoned up and reliable is just what the doctor ordered.

Goals

The goals for our collaboration with HillRom were as follows:

Produce a professional B2B product video for HillRom on schedule and within the allocated budget.

Establish a long-term partnership with HillRom based on flexibility, timeliness, and cost-effective solutions.

Seamlessly fit into HillRom’s established process and align with their specific needs.

Provide reliable and consistent services to minimize disruption to HillRom’s daily schedule.

Approach

The approach to working with HillRom was unique compared to most of Strive Creative’s clients. It didn’t require the application of the D.I.V.E. process or providing extensive strategic advice. Instead, the primary focus was on understanding HillRom’s vision and staying within their established guidelines. Strive Creative’s role was to assist HillRom in bringing their vision to life and enhancing their projects.

As the relationship with HillRom grew, Strive Creative became increasingly involved in helping them apply their newly rebranded aesthetics to their video projects. One particular challenge was translating the Branding Style Guides into guidelines for incorporating branding elements effectively in videos. This was often a difficult task, but due to Strive Creative’s in-depth knowledge of HillRom’s existing collateral and brand identity, they were able to provide valuable insights and help establish guidelines for other vendors.

Strive Creative’s collaboration with HillRom extended beyond just executing projects. They actively contributed ideas and suggestions that strengthened the projects, fostering a closer relationship and driving the success of the partnership. By leveraging their expertise and understanding of HillRom’s brand, Strive Creative played a pivotal role in helping HillRom navigate the complexities of integrating their rebranded aesthetics into their video projects. This added value and expertise positioned Strive Creative as a trusted partner, helping to set guidelines and ensure consistency across different vendors.

The approach with HillRom focused on collaboration, understanding their vision, and providing support to enhance their projects. Strive Creative’s in-depth knowledge and involvement in helping HillRom implement their rebranded aesthetics in videos demonstrated their commitment to the partnership and contributed to the success of the collaboration.

Impact & Success

The impact of Strive Creative’s involvement extended beyond the execution of projects. Their collaboration and support led to a stronger relationship with HillRom, built on trust and expertise. As a result, HillRom experienced the successful integration of their rebranded aesthetics in video projects, enhancing their brand presence and reinforcing their newly established identity.

Overall, the approach taken by Strive Creative had a positive impact on HillRom’s marketing efforts, elevating the quality of their projects and strengthening their brand. The success of the collaboration was measured by the enhanced visual representation of the brand, increased consistency in branding elements across videos, and the establishment of a long-lasting and fruitful partnership.

Case Study