Our approach to achieving these goals involved creating a user experience that was much more streamlined, interactive, and organic. We removed distracting art and instead created a focused look which in turn helped to guide the community and parishioners as they searched for specific information.
Through this project, we learned that history and beauty only sell half of the story. Understanding your community and ensuring that you are speaking directly to them will help. By understanding the many different needs that your audience has, you can set out organic paths for them to discover. This insight was invaluable in creating a website that not only showcased the historical beauty of Ste. Anne Parish de Detroit but also effectively communicated with its diverse audience.