Reaching a religious community through an all-new, modern website that embraces the community’s history.
Website Development
Services
CHALLENGE
The site that Ste. Anne’s had when they approached us was old and out of date. It was clear that a ground-up redesign was necessary. Creating a look and feel for a website that accurately represented the beauty and prestige of the establishment was paramount to the job. Because their audience is so varied, determining a structured and streamlined framework to showcase their offerings was just the beginning.
GOALS
The following goals were set for the redesign of Ste. Anne Parish de Detroit’s website:
Showcase Ste. Anne Parish de Detroit’s historical beauty.
Give the site a visual structure.
Better communicate activities, services, offerings, etc.
Guide visitors to information with minimal thought and clicks.
APPROACH
Our approach to achieving these goals involved creating a user experience that was much more streamlined, interactive, and organic. We removed distracting art and instead created a focused look which in turn helped to guide the community and parishioners as they searched for specific information.
WHAT DID WE LEARN
Through this project, we learned that history and beauty only sell half of the story. Understanding your community and ensuring that you are speaking directly to them will help. By understanding the many different needs that your audience has, you can set out organic paths for them to discover. This insight was invaluable in creating a website that not only showcased the historical beauty of Ste. Anne Parish de Detroit but also effectively communicated with its diverse audience.
