A pivotal force in Metro Detroit’s Health Care Community for over 90 years

St. Joseph Mercy Oakland has invested in state-of-the-art technology, is a Level II Trauma unit, and has positively impacted the lives of countless patients and their families. So when they approached Strive and asked for help telling those stories, we couldn’t wait to get to work. From creating patient education videos designed to ease fear and anxiety prior to major surgeries to highlighting their transition into the Intelligent Care System; we helped convey a message of trust, support, and dedication to the community.

Services

Overview & Challenge

St. Joseph Mercy Oakland had been providing excellent healthcare services to the Metro Detroit community for over 90 years. However, they faced a challenge of effectively communicating their commitment to quality care, state-of-the-art technology, and patient satisfaction to the broader community. Despite their efforts to invest in new technology and maintain a high level of care, they felt that they weren’t getting the recognition they deserved.

Goals

The goals for our collaboration with St. Joseph Mercy Oakland were as follows:

Enhance communication: Improve the effectiveness of communication with the community and better inform them about the hospital’s commitment to quality healthcare.

Highlight technology and advanced care options: Emphasize the hospital’s use of state-of-the-art technology and advanced care options to differentiate itself from other healthcare providers.

Educate and support patients and families: Provide education and awareness efforts to support patients and their families in managing their health.

Improve reputation: Enhance the hospital’s reputation and become known as a trusted and reliable healthcare provider in the community.

Approach

To help St. Joseph Mercy Oakland achieve their goals, Strive partnered with them to develop a series of videos helping to explain their level of care and commitment to the patient’s well-being. Strive started by creating patient education videos to ease fears and anxiety prior to major surgeries, thus improving patient satisfaction. Additionally, Strive created a video highlighting St. Joseph Mercy Oakland’s transition to the Intelligent Care System, demonstrating the hospital’s commitment to using the latest in medical technology.

Impact and Success

The partnership with Strive helped St. Joseph Mercy Oakland to improve its visibility within the community, communicate its commitment to quality healthcare, and promote patient satisfaction. Additionally, St. Joseph Mercy Oakland’s use of the Intelligent Care System was well-received by patients, who appreciated the hospital’s investment in cutting-edge technology. Overall, the partnership between St. Joseph Mercy Oakland and Strive was successful in achieving their goals of improving communication, increasing patient satisfaction, and promoting advanced medical technology.