Highlighting a positive brand and company culture to attract the right talent.

Overview

Lake Trust Credit Union, a company that values people above all else, faced the challenge of strengthening their identity and attracting potential talent. To achieve this, they needed new recruiting materials that would effectively convey their company culture and drive like-minded candidates to join their team.

Challenge

Lake Trust Credit Union faced the challenge of strengthening their identity and attracting potential talent by establishing a strong market presence and creating a compelling brand image that resonates with their target audience.

Goals

The goals for our collaboration with Lake Trust Credit Union were as follows:

Create new recruiting materials to strengthen Lake Trust’s identity as a people-centric company.

Design physical items, including a culture book, referral card, and recruiting brochure, that reflect the company’s culture.

Attract potential talent who align with Lake Trust’s values and mission.

Approach

To achieve these goals, Strive Creative worked closely with Lake Trust in creating a suite of physical recruiting materials. We designed a culture book, referral card, and recruiting brochure, each carefully crafted to convey the unique culture of Lake Trust. Our approach focused on showcasing the company’s commitment to people and creating materials that would resonate with like-minded candidates.

Impact and Success

The recruiting materials were met with positive feedback, effectively capturing the essence of Lake Trust’s culture and values. Lake Trust Credit Union was so pleased with the results that Strive Creative has entered into an ongoing relationship with them to continue enhancing their company and brand identity across other mediums. Through our collaboration, we have contributed to Lake Trust’s efforts to attract and recruit talent that aligns with their people-first philosophy.