E-Z Burr is a manufacturing company that specializes in designing and manufacturing high-quality deburring tools for high-volume work or specialty applications. Their slogan, “Easy. Fast. Built to Last.” informs their customer return rate, which sits at 95%.
The manufacturing industry tends to lag behind when it comes to advertising. While E-Z Burr has always been ahead in their industry, they still needed help catching up to others. The website they started with was progressive from a UX standpoint; however, they knew they needed more than that. Standard updates in optimization and the tool finder were necessary to create a streamlined experience. More than that, accurately representing online how their tools work in real life was central to the project.
The goals for our collaboration with E-Z Burr were as follows:
Create 3D animation to show how tools work.
Develop a strategy for PPC that targets a niche audience.
Create engaging print assets.
Create a tool finder.
Refresh brand experience.