ez burr deburring tool

Services

Overview

E-Z Burr is a manufacturing company that specializes in designing and manufacturing high-quality deburring tools for high-volume work or specialty applications. Their slogan, “Easy. Fast. Built to Last.” informs their customer return rate, which sits at 95%.

Challenge

The manufacturing industry tends to lag behind when it comes to advertising. While E-Z Burr has always been ahead in their industry, they still needed help catching up to others. The website they started with was progressive from a UX standpoint; however, they knew they needed more than that. Standard updates in optimization and the tool finder were necessary to create a streamlined experience. More than that, accurately representing online how their tools work in real life was central to the project.

Goals

The goals for our collaboration with E-Z Burr were as follows:

Create 3D animation to show how tools work.

Develop a strategy for PPC that targets a niche audience.

Create engaging print assets.

Create a tool finder.

Refresh brand experience.

Our Approach

First, we worked on the tool finder. Initially created on an outdated system, it was time to rebuild it on relevant software and to current web standards. From there, we created a 3D animation to show how the tools operate, which acts as the central focal point of the site. The animation, in turn, informed the look and feel of our print assets. Our approach also involved developing a strategic PPC advertising strategy that targets the niche audience E-Z Burr caters to. By refreshing the brand experience, we ensured that the overall design and messaging align with their progressive industry position.

What We Learned

Through our collaboration with E-Z Burr, we learned the importance of accurately representing the functionality of their tools online. The 3D animation became a powerful tool to showcase the performance and capabilities of their products, enhancing the user experience. Additionally, we discovered the value of developing a targeted PPC strategy to reach a specific niche audience, driving relevant traffic to their website. Finally, refreshing the brand experience reinforced E-Z Burr’s position as an industry leader and improved their overall brand perception.

Visit E-Z Burr online