#MIKidsCan Video Campaign
Blue Cross Blue Shield of Michigan
Blue Cross Blue Shield of Michigan, a healthcare provider for Michigan residents across the state, was teaming up with the Detroit Tigers baseball team in order to promote a health and wellness campaign for children called #MIKidsCan.
The campaign included a series of videos that would end up utilizing the Detroit Tigers mascot Paws. We produced several videos on-site at Comerica Park and featuring helpful tips for a healthy lifestyle with topics ranging from hydration to healthy snacks and exercise.