Advertising to Remember
2 Minute Read
Storytelling is one of the most important elements of effective advertising. A well-told story can capture the attention of an audience and leave a long-lasting impression, and in recent years, video has emerged as one of the most powerful storytelling tools available to us. When we tell a story that is relevant, it resonates with the audience. It should also be entertaining and memorable, and when done right, it can help to build trust and loyalty. A good story can inspire an audience to take action, and in a world where consumers are bombarded with advertising messages on a daily basis, video storytelling provides a way to cut through the noise and connect on a deeper level.
Some of the most successful examples of storytelling in advertising come from brands that have used video to create a connection with pop culture. By aligning their brand with popular trends and pop culture icons, those brands have been able to reach a wider audience and tell their story in a way that resonates with consumers. One of the best examples over the past decade is the iconic Dollar Shave Club’s “Our Blades Are F***ing Great” video. The two-minute video tells the story of the brand’s start, and introduces viewers to the company’s products and values in a humorous and relatable way. Since its release in 2012, the video has been viewed over 23 million times on YouTube, and helped to make Dollar Shave Club one of the most successful startups of the past decade.
A lesser-known but equally as important example of powerful storytelling takes a very different approach. 2019’s Into The Gloss “120 Seconds of Makeup Removal” is two minutes void of any dialogue or music, driven entirely by the visual narrative, perfectly paired with the sounds of makeup being removed, the video pulls the audience right in. What better way to tell a story than to combine visual, sound, and with the absence of dialogue completely?
By creating compelling narratives and using emotionally charged language, we are able to create exciting and engaging content that our viewers will remember long after they’ve watched. Platforms like Instagram, Facebook, and YouTube are perfect outlets for sharing stories. With users watching countless hours of video every day, there’s a huge opportunity for us to reach our audiences. As we move into the future, we should expect storytelling to play an even bigger role in advertising.
No matter what approach is taken next, remember that the ultimate goal should be to create content that is engaging and informative. To make your story interesting, you need to find a way to make it unique. Find a way to make it stand out from all the other noise out there. With the ever-changing landscape of social media, It’s also important to keep videos short and sweet, and make sure they pack a punch. If you can do that, you’ll be well on your way to using video to tell your brand’s story.
