Crafting a television campaign for an established, local brand.

Challenge

When Spartan Stores was looking for a company to spearhead their new TV ad campaign, they faced the challenge of finding a creative agency that could capture the essence of their brand as a local, community grocery store. They turned to Strive Creative, leveraging their pre-existing relationship developed through previous commercial tagging work for Spartan Stores.

Goals

Create a compelling TV ad campaign that showcases Spartan Stores as a local, community grocery store.

Capture the local element by shooting on-site at various Spartan Stores across Michigan.

Showcase Spartan employees interacting with guests and highlight the communities where Spartan Stores are located.

Approach

The initial campaign involved Strive Creative shooting on-site at several different Spartan Stores across Michigan. This approach aimed to capture the local essence of the commercials and emphasize the community aspect of Spartan Stores. Subsequently, a second TV ad campaign was devised that focused specifically on Spartan’s message as a local, community grocery store. This involved capturing b-roll footage of Spartan employees engaging with guests and showcasing people spending time in the same communities that Spartan Stores call home.

What We Learned

Through our collaboration with Spartan Stores, we learned the importance of effectively capturing the local and community-oriented elements of a brand. By showcasing Spartan’s employees and highlighting the communities they serve, we were able to create TV ads that resonated with viewers and communicated the message of Spartan Stores as a trusted local grocery store. This experience reinforced our understanding of the power of visual storytelling in conveying a brand’s values and connecting with the target audience.