Television Campaign

When Spartan Stores was looking for a company to spearhead their new TV ad campaign, they leaned on Strive Creative thanks to a pre-existing relationship we’d developed through some commercial tagging work for them. The initial campaign involved Strive shooting on site at several different Spartan Stores across Michigan in order to capture a local element to the commercials.

From there, a second TV ad campaign was devised that zeroed in on Spartan’s message as a local, community grocery store. This involved capturing b-roll of Spartan employees interacting with guests, as well as people spending time in the same communities Spartan calls home.