Right Message, Right Platform

Tailoring Communication for Today’s Diverse Content Landscape

As content platforms evolve, they diversify, each carving out a distinct niche that shapes the user experience and, subsequently, the user’s expectations. While some types of content—catchy, cute, or humorous—might find broad appeal across several platforms, it’s not guaranteed that a single piece of content will resonate universally. For instance, a post that garners widespread engagement on Facebook might underperform on the high-energy platform of TikTok, and the same applies to advertisements. By understanding and acknowledging the unique content expectations of each platform’s user base, we can refine our messaging to foster meaningful connections that inspire action.

The Evolution of Customer Conversations

The traditional concept of the buyer’s journey has been stretched and redefined with the proliferation of new touchpoints and platforms. What was once a linear pathway has morphed into a complex web of interactions, making the journey far more individualized. Ad placement, page flow, and engagement points no longer need to be left to chance; instead, they can be meticulously crafted with intentionality and purpose to connect with consumers.

This evolution is empowered by advancements in ad platforms, targeting capabilities, segmentation strategies, and tracking tools. We’re now equipped to understand and control the user’s experience more thoroughly than ever. By analyzing data like the ads that directed users to our page, the pages they visited, and the content that sparked their engagement, we gain invaluable insights. This information guides the next steps of the customer journey, from serving the most relevant ads on the right platforms to directing them to the right landing pages and delivering compelling calls to action.

Customer-Centric Conversations

At Strive, we lean heavily into this enhanced understanding of the customer journey. Guided by our unique D.I.V.E process – Discover, Ideate, Validate, and Elaborate/Evolve – we pave personalized pathways for each customer. Instead of leading customers down a fixed path, we shape their journey based on their interactions, creating a progression from the first touch to the second, to the third, and beyond.

Our strategy builds and evolves conversations tailored to the individual’s needs and interactions. With this approach, we can weave a cohesive narrative for each customer, seamlessly guiding them through their unique engagement, education, and conversion flow on the platforms they interact with. This methodology stems from our core philosophy at Strive, where we prioritize understanding over assumption and data-driven decision-making over arbitrary choices.

Recognizing the divergence in content platforms and adjusting the messaging accordingly is not just a best practice but a necessity. By aligning the right message with the right platform, we can foster deeper customer relationships and steer them on a journey that resonates personally with them. At Strive, we are committed to harnessing the power of these evolving conversations, leveraging the right tools to create a tailored, impactful journey for each user.