Insights from Strive Creative on marketing strategy, advertising, design, digital media and AI.https://strivecreative.comhttps://strivecreative.com/blog/twenty-two-years-inhttps://strivecreative.com/blog/twenty-two-years-inStrive Creative reflects on 22 years of growth from a video production company into a full-service agency built around thinking first.Mon, 21 Sep 2026 00:00:00 GMTStrategyhttps://strivecreative.com/blog/the-third-pound-burger-problemhttps://strivecreative.com/blog/the-third-pound-burger-problemWhy A&W's third-pound burger flopped against the Quarter Pounder, and what it teaches marketers about framing, naming, and cognitive bias.Thu, 10 Sep 2026 19:26:20 GMTStrategyhttps://strivecreative.com/blog/how-social-design-shapes-the-entire-brand-experiencehttps://strivecreative.com/blog/how-social-design-shapes-the-entire-brand-experienceGood social design does more than stop the scroll. Intentional design builds trust, guides a user journey, and shapes perception over time.Mon, 24 Aug 2026 19:45:33 GMTSocialhttps://strivecreative.com/blog/beating-creative-fatigue-how-a-b-testing-keeps-ad-performance-freshhttps://strivecreative.com/blog/beating-creative-fatigue-how-a-b-testing-keeps-ad-performance-freshAd performance dropping? Learn how A/B testing helps marketers spot creative fatigue early and pivot to fresh, high-performing ad variations.Mon, 24 Aug 2026 17:37:14 GMTDigitalhttps://strivecreative.com/blog/what-ai-changed-for-creativeshttps://strivecreative.com/blog/what-ai-changed-for-creativesHere's how AI changes creative work — and what it doesn't. Three misconceptions creatives and marketers need to stop believing in 2026.Wed, 19 Aug 2026 14:29:08 GMTDesignhttps://strivecreative.com/blog/turn-insight-into-marketing-that-workshttps://strivecreative.com/blog/turn-insight-into-marketing-that-worksStrive's marketing strategy process is built on four steps: Discover, Ideate, Validate, and Evolve. DIVE turns insight into performing work.Wed, 15 Jul 2026 14:08:04 GMTStrategyhttps://strivecreative.com/blog/the-de-evolution-of-production-quality-and-why-its-workinghttps://strivecreative.com/blog/the-de-evolution-of-production-quality-and-why-its-workingHere's why low production value works on social media — and why "make it look like nobody made it" is one of the hardest creative briefs there is.Tue, 14 Jul 2026 14:53:40 GMTSocialhttps://strivecreative.com/blog/what-you-can-actually-track-in-your-marketinghttps://strivecreative.com/blog/what-you-can-actually-track-in-your-marketingHere’s what you can actually track in your marketing (and what you can’t), from search to streaming.Mon, 29 Jun 2026 17:35:56 GMTDigitalhttps://strivecreative.com/blog/the-evolution-of-women-in-advertisinghttps://strivecreative.com/blog/the-evolution-of-women-in-advertisingWomen in advertising went from being systematically excluded to shaping the industry. Here's how the power shift happened and what's next.Mon, 29 Jun 2026 17:25:46 GMTStrategyhttps://strivecreative.com/blog/managing-client-expectationshttps://strivecreative.com/blog/managing-client-expectationsManaging client expectations takes more than a scope doc. Learn how to stay aligned, handle tension, and do better work together.Tue, 16 Jun 2026 18:55:21 GMTStrategyhttps://strivecreative.com/blog/building-websites-in-2026-what-ai-actually-changeshttps://strivecreative.com/blog/building-websites-in-2026-what-ai-actually-changesAI makes websites faster and more affordable, but it doesn't replace the strategy behind them. Here's what actually changed in 2026.Wed, 27 May 2026 14:55:08 GMTWebhttps://strivecreative.com/blog/the-best-hooks-create-a-reason-to-stayhttps://strivecreative.com/blog/the-best-hooks-create-a-reason-to-stayA strong hook earns attention, not just stops the scroll. Learn five hook styles that work on social and how to match them to your message.Thu, 07 May 2026 13:33:56 GMTStrategyhttps://strivecreative.com/blog/how-hooks-work-differently-across-tv-ott-and-social-mediahttps://strivecreative.com/blog/how-hooks-work-differently-across-tv-ott-and-social-mediaNot all hooks are created equal. Learn how attention works differently across TV, OTT, and social media and what that means for your strategy.Tue, 05 May 2026 14:07:20 GMTStrategyhttps://strivecreative.com/blog/the-button-that-isnt-really-a-choicehttps://strivecreative.com/blog/the-button-that-isnt-really-a-choiceFalse buttons/confirm shaming can be one of marketing's most effective conversion tools. Here's how to use them without alienating audiences.Mon, 27 Apr 2026 17:38:58 GMTDigitalhttps://strivecreative.com/blog/platform-specific-content-adaptationhttps://strivecreative.com/blog/platform-specific-content-adaptationLearn how platform-specific content adaptation helps creators maximize reach, stay consistent, and avoid burnout.Mon, 20 Apr 2026 17:45:43 GMTSocialhttps://strivecreative.com/blog/why-last-click-thinking-is-hurting-your-marketinghttps://strivecreative.com/blog/why-last-click-thinking-is-hurting-your-marketingGiving all the credit to a final click is a common marketing mistake. See how to think about the full buyer journey instead.Wed, 01 Apr 2026 17:44:58 GMTDigitalhttps://strivecreative.com/blog/a-rebrand-built-for-homehttps://strivecreative.com/blog/a-rebrand-built-for-homeHow we helped the Chevy Detroit rebrand take shape, a story about community, authenticity, and a name that finally felt like home.Tue, 31 Mar 2026 13:36:04 GMTStrategyhttps://strivecreative.com/blog/the-marketing-shift-thats-already-defining-2026https://strivecreative.com/blog/the-marketing-shift-thats-already-defining-2026More content isn't building more trust. Here are 4 shifts already happening as of March 2026 & how to use them without creating new problems.Tue, 24 Mar 2026 18:00:37 GMTStrategyhttps://strivecreative.com/blog/in-house-marketer-or-agencyhttps://strivecreative.com/blog/in-house-marketer-or-agencyIn-house or agency marketing: learn how to decide based on strategy, execution capacity, and accountability, not just headcount.Wed, 18 Feb 2026 20:34:51 GMTStrategyhttps://strivecreative.com/blog/branded-architecture-homogenized-storefrontshttps://strivecreative.com/blog/branded-architecture-homogenized-storefrontsBranded architecture once turned buildings into billboards. Read why modern storefronts favor flexibility over permanent brand statements.Fri, 13 Feb 2026 20:22:36 GMTExperientialhttps://strivecreative.com/blog/evolution-of-super-bowl-advertisinghttps://strivecreative.com/blog/evolution-of-super-bowl-advertisingRead through the evolution of Super Bowl advertising, from background breaks to cultural events that redefine how brands capture attention.Fri, 06 Feb 2026 16:30:21 GMTMediahttps://strivecreative.com/blog/the-canva-conversationhttps://strivecreative.com/blog/the-canva-conversationCanva vs professional design isn’t a battle. Learn how different tools serve different users without devaluing real design skills.Thu, 08 Jan 2026 14:19:59 GMTDesignhttps://strivecreative.com/blog/the-downside-of-ai-in-marketinghttps://strivecreative.com/blog/the-downside-of-ai-in-marketingAI complacency in marketing can lead to generic strategy and weak messaging. Learn how to use AI without sacrificing judgment or quality.Tue, 06 Jan 2026 16:48:36 GMTStrategyhttps://strivecreative.com/blog/evolving-brand-markshttps://strivecreative.com/blog/evolving-brand-marksCracker Barrel, Chevy, McDonald's—brand marks are evolving, but are they losing emotional equity in the process?Tue, 16 Dec 2025 20:14:54 GMTStrategyhttps://strivecreative.com/blog/a-creative-retrospective-on-2025https://strivecreative.com/blog/a-creative-retrospective-on-2025Explore the marketing trends of 2025—from AI shifts to dark social and brand lore—and learn what shaped creative strategy this year.Tue, 09 Dec 2025 20:04:40 GMTDesignhttps://strivecreative.com/blog/the-brand-that-bought-christmashttps://strivecreative.com/blog/the-brand-that-bought-christmasExplore how Coca-Cola shaped Christmas through iconic branding and what its AI experiment reveals about nostalgia.Tue, 09 Dec 2025 19:49:58 GMTMediahttps://strivecreative.com/blog/growing-as-a-marketer-in-the-agency-worldhttps://strivecreative.com/blog/growing-as-a-marketer-in-the-agency-worldExplore Zoie’s agency marketing growth journey & how Strive’s collaborative, strategic approach has shaped her into a more adaptable marketer.Fri, 05 Dec 2025 16:37:15 GMTSocialhttps://strivecreative.com/blog/stay-visible-when-ai-precedes-searchhttps://strivecreative.com/blog/stay-visible-when-ai-precedes-searchLearn how to stay visible online with clear answers, useful structure, and open access for AI tools (and why it matters!).Wed, 12 Nov 2025 15:39:24 GMTWebhttps://strivecreative.com/blog/chatgpts-new-browserhttps://strivecreative.com/blog/chatgpts-new-browserSee how ChatGPT’s new browser may reshape Google Ads & search marketing and learn what you can do to stay visible in AI-driven search.Thu, 23 Oct 2025 16:04:39 GMTDigitalhttps://strivecreative.com/blog/openais-new-social-platformhttps://strivecreative.com/blog/openais-new-social-platformSee how OpenAI's Sora could redefine brand storytelling for marketers, where AI-driven video creation meets social engagement.Thu, 09 Oct 2025 19:08:42 GMTSocialhttps://strivecreative.com/blog/the-feedback-loop-navigating-constructive-vs-destructive-criticism-in-creative-workhttps://strivecreative.com/blog/the-feedback-loop-navigating-constructive-vs-destructive-criticism-in-creative-workSee how to handle constructive vs destructive criticism in creative work. Strive shares tips on navigating criticism to keep work productive.Fri, 26 Sep 2025 13:52:59 GMTStrategyhttps://strivecreative.com/blog/community-centric-marketinghttps://strivecreative.com/blog/community-centric-marketingSee how community-centric marketing drives trust, loyalty, and engagement by connecting brands with values-driven local audiences.Tue, 16 Sep 2025 01:00:00 GMTStrategyhttps://strivecreative.com/blog/building-brand-loyaltyhttps://strivecreative.com/blog/building-brand-loyaltySee how personalization, engagement, and consistency help build lasting brand loyalty, turning customers into a community.Mon, 01 Sep 2025 13:00:00 GMTStrategyhttps://strivecreative.com/blog/psychology-behind-purchaseshttps://strivecreative.com/blog/psychology-behind-purchasesLearn how Maslow's Hierarchy of Needs shapes buying behavior and how to position your product to fulfill deeper consumer motivations.Mon, 01 Sep 2025 13:00:00 GMTStrategyhttps://strivecreative.com/blog/sonic-branding-more-than-just-a-jinglehttps://strivecreative.com/blog/sonic-branding-more-than-just-a-jingleDiscover how sonic branding uses sound to build emotional connections, boost recall, and shape brand identity.Fri, 15 Aug 2025 13:00:00 GMTExperientialhttps://strivecreative.com/blog/leveraging-behavioral-science-in-marketinghttps://strivecreative.com/blog/leveraging-behavioral-science-in-marketingSee how behavioral science in marketing helps brands connect emotionally, influence decisions, and build stronger customer relationships.Thu, 31 Jul 2025 13:00:00 GMTStrategyhttps://strivecreative.com/blog/making-chevy-detroits-asmr-experiencehttps://strivecreative.com/blog/making-chevy-detroits-asmr-experienceExplore the tricks behind the Chevy Silverado ASMR video, like silent sets, for a uniquely calming automotive experience.Mon, 28 Jul 2025 13:00:00 GMTVideohttps://strivecreative.com/blog/impact-of-price-points-on-marketing-strategieshttps://strivecreative.com/blog/impact-of-price-points-on-marketing-strategiesSee how price impacts the customer journey & learn to tailor strategies to align with different investment levels & decision-making behaviors.Wed, 02 Jul 2025 13:00:00 GMTStrategyhttps://strivecreative.com/blog/emotional-marketinghttps://strivecreative.com/blog/emotional-marketingDiscover how emotional marketing transforms campaigns into shareable experiences and converts customers into passionate advocates.Tue, 01 Jul 2025 13:00:00 GMTStrategyhttps://strivecreative.com/blog/the-power-of-storytellinghttps://strivecreative.com/blog/the-power-of-storytellingLearn how storytelling advertising blends fact and emotion to capture attention, convert skeptics, and make brands unforgettable.Thu, 19 Jun 2025 13:00:00 GMTStrategyhttps://strivecreative.com/blog/a-b-testing-growth-through-marketing-optimizationhttps://strivecreative.com/blog/a-b-testing-growth-through-marketing-optimizationBoost ROI with A/B Testing Marketing Optimization. Strive Creative can help you test, analyze, and refine strategies for data-driven growth.Sun, 15 Jun 2025 13:00:00 GMTDigitalhttps://strivecreative.com/blog/power-of-personalization-in-advertisinghttps://strivecreative.com/blog/power-of-personalization-in-advertisingIn today’s digital landscape, consumers are bombarded with countless advertisements daily. Learn why personalization is key.Sun, 01 Jun 2025 13:00:00 GMTDigitalhttps://strivecreative.com/blog/right-message-right-platformhttps://strivecreative.com/blog/right-message-right-platformTailoring communication for today's diverse content landscape. Learn how to refine messaging for each platform.Sun, 01 Jun 2025 12:00:00 GMTSocialhttps://strivecreative.com/blog/can-ai-and-creatives-be-friendshttps://strivecreative.com/blog/can-ai-and-creatives-be-friendsAI is here to stay. Discover how AI can be a reliable partner (not an enemy) in creativity.Thu, 15 May 2025 12:00:00 GMTDesignhttps://strivecreative.com/blog/risks-and-rewards-of-googles-automated-toolshttps://strivecreative.com/blog/risks-and-rewards-of-googles-automated-toolsGoogle’s automated tools offer efficiency but come with hidden costs. Learn how to balance automation with control.Thu, 01 May 2025 13:00:00 GMTDigitalhttps://strivecreative.com/blog/the-power-of-microstorieshttps://strivecreative.com/blog/the-power-of-microstoriesCapturing attention in a world of shorter attention spans. Learn how microstories can connect with your audience.Thu, 01 May 2025 12:00:00 GMTSocialhttps://strivecreative.com/blog/redefining-reality-ai-vs-traditional-photographyhttps://strivecreative.com/blog/redefining-reality-ai-vs-traditional-photographyThe world of photography is transforming as AI tools usher in a new era. What do we gain and what might we lose?Mon, 14 Apr 2025 12:00:00 GMTDesignhttps://strivecreative.com/blog/linear-advertising-is-it-still-worth-your-marketing-dollarshttps://strivecreative.com/blog/linear-advertising-is-it-still-worth-your-marketing-dollarsIs linear advertising still relevant? Understanding unique benefits while acknowledging the growing role of Connected TV (CTV)/Over-The-Top (OTT).Mon, 17 Mar 2025 12:00:00 GMTDigitalhttps://strivecreative.com/blog/how-our-marketing-predictions-played-outhttps://strivecreative.com/blog/how-our-marketing-predictions-played-outWe assess how our 2024 predictions unfolded: where we hit the mark, what evolved faster than expected, and which trends took unexpected turns.Wed, 26 Feb 2025 13:00:00 GMTDigitalhttps://strivecreative.com/blog/unwrapping-ais-holiday-charm-and-flawshttps://strivecreative.com/blog/unwrapping-ais-holiday-charm-and-flawsCoca-Cola’s AI Christmas commercial vs. Zevia’s spoof. A case study on AI in advertising.Wed, 26 Feb 2025 12:00:00 GMTStrategyhttps://strivecreative.com/blog/why-some-brands-have-stepped-away-from-super-bowl-adshttps://strivecreative.com/blog/why-some-brands-have-stepped-away-from-super-bowl-adsIn 2025, more brands skipped the big game or scaled back their involvement in favor of more strategic, socially forward advertising.Tue, 25 Feb 2025 12:00:00 GMTStrategyhttps://strivecreative.com/blog/the-art-and-science-of-audience-connection-in-the-digital-agehttps://strivecreative.com/blog/the-art-and-science-of-audience-connection-in-the-digital-ageA deep understanding of your audience is the foundation of any successful digital marketing campaign. Learn how to achieve resonance.Sun, 09 Feb 2025 12:00:00 GMTStrategyhttps://strivecreative.com/blog/2025-advertising-trends-ai-enhanced-personalization-driving-the-futurehttps://strivecreative.com/blog/2025-advertising-trends-ai-enhanced-personalization-driving-the-futureAs we start 2025, creating meaningful, individualized experiences remains at the forefront of effective advertising.Tue, 21 Jan 2025 12:00:00 GMTStrategyhttps://strivecreative.com/blog/change-is-coming-like-it-or-nothttps://strivecreative.com/blog/change-is-coming-like-it-or-notChange is inevitable. Learn how to see it coming, navigate through it, and even harness it for success in business and marketing.Wed, 11 Dec 2024 12:00:00 GMTStrategyhttps://strivecreative.com/blog/new-social-platforms-are-everywhere-but-which-ones-actually-workhttps://strivecreative.com/blog/new-social-platforms-are-everywhere-but-which-ones-actually-workWith so many new social platforms emerging, which ones are worth your time? We explore Lemon8, Threads, BeReal, and more.Fri, 06 Dec 2024 12:00:00 GMTSocialhttps://strivecreative.com/blog/non-marketing-podcasts-that-are-great-for-marketershttps://strivecreative.com/blog/non-marketing-podcasts-that-are-great-for-marketersIt’s important for marketers to step outside their comfort zone. Here are top 5 non-marketing podcasts for marketers.Thu, 05 Dec 2024 12:00:00 GMTStrategyhttps://strivecreative.com/blog/the-power-of-data-in-digital-and-social-media-marketinghttps://strivecreative.com/blog/the-power-of-data-in-digital-and-social-media-marketingData is more than just numbers; it’s the key to unlocking impactful strategies. Harnessing the power of data can transform your marketing.Wed, 30 Oct 2024 12:00:00 GMTDigitalhttps://strivecreative.com/blog/advertising-to-rememberhttps://strivecreative.com/blog/advertising-to-rememberStorytelling is one of the most important elements of effective advertising. Learn how video storytelling cuts through the noise.Fri, 11 Oct 2024 12:00:00 GMTDesignhttps://strivecreative.com/blog/maximizing-engagement-effective-email-marketing-strategies-revealedhttps://strivecreative.com/blog/maximizing-engagement-effective-email-marketing-strategies-revealedEmail marketing remains one of the modern age’s most effective and powerful marketing tools. Learn effective strategies.Tue, 17 Sep 2024 12:00:00 GMTDigitalhttps://strivecreative.com/blog/2024-digital-marketing-trends-navigating-the-future-with-innovative-tacticshttps://strivecreative.com/blog/2024-digital-marketing-trends-navigating-the-future-with-innovative-tacticsAs we step into 2024, the digital marketing landscape continues to evolve. Uncover tactics that can elevate your marketing.Wed, 31 Jan 2024 12:00:00 GMTDigitalhttps://strivecreative.com/blog/the-new-path-for-advertisershttps://strivecreative.com/blog/the-new-path-for-advertisersAdvertising is increasingly complex. Learn how to navigate the new path for advertisers with personalization and technology.Thu, 04 Jan 2024 12:00:00 GMTStrategyhttps://strivecreative.com/blog/capturing-life-how-road-trips-and-a-camera-shaped-my-storyhttps://strivecreative.com/blog/capturing-life-how-road-trips-and-a-camera-shaped-my-storyHow Road Trips and a Camera Shaped My Story. These long, scenic road trips were instrumental in igniting a passion for photography.Fri, 08 Dec 2023 13:00:00 GMTDesignhttps://strivecreative.com/blog/the-intoxication-a-trip-down-the-asmr-rabbit-holehttps://strivecreative.com/blog/the-intoxication-a-trip-down-the-asmr-rabbit-holeASMR is a clinical name given to the response some people experience from soft sounds. Learn how it plays in the advertising world.Fri, 08 Dec 2023 12:00:00 GMTStrategyhttps://strivecreative.com/blog/the-power-of-color-how-color-theory-shapes-marketing-and-designhttps://strivecreative.com/blog/the-power-of-color-how-color-theory-shapes-marketing-and-designColor theory is fundamental in marketing. It has the power to convey messages, influence consumer psychology, and spark brand recognition.Thu, 30 Nov 2023 12:00:00 GMTDesignhttps://strivecreative.com/blog/harnessing-marketing-shortcuts-for-effective-decision-makinghttps://strivecreative.com/blog/harnessing-marketing-shortcuts-for-effective-decision-makingWe all use shortcuts to make decisions. Learn how to harness these shortcuts so people make the right decisions about our brands.Tue, 14 Nov 2023 12:00:00 GMTStrategyhttps://strivecreative.com/blog/maximizing-impact-with-facebook-ads-manager-beyond-boosting-postshttps://strivecreative.com/blog/maximizing-impact-with-facebook-ads-manager-beyond-boosting-postsAds Manager remains superior to boosting posts. With Ads Manager, you’re getting more control over who sees your content.Fri, 11 Aug 2023 12:00:00 GMTDigitalhttps://strivecreative.com/blog/mastering-gen-z-lexicon-key-to-effective-marketing-communicationhttps://strivecreative.com/blog/mastering-gen-z-lexicon-key-to-effective-marketing-communicationAdvertisers today have to be more conscious than ever of the language they use. Learn Gen Z slang to stay relevant.Thu, 06 Jul 2023 12:00:00 GMTSocialhttps://strivecreative.com/blog/balancing-seo-and-ppc-strategieshttps://strivecreative.com/blog/balancing-seo-and-ppc-strategiesSEO vs. PPC advertising: Which is the better option? A strong strategy in PPC and SEO will increase your visibility on search engines.Tue, 18 Oct 2022 12:00:00 GMTDigital